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ICE 2025

THE EVENT...IN SHORT!

The 2024 AtoZ EV Rally was the ultimate test of vehicle capability and the public charging infrastructure, while showcasing innovative solutions and examples of clean energy.

At more than 1500 all-electric miles, it was the biggest Rally to date, coupled with the fact that we had more Teams participating than ever before, and more vehicles driving every day than we have ever had.

For the first time, the participating eHGVs were ‘laden’, with the Mercedes-Benz eActros 600 weighing in at over 40-tonnes! The vans driven by Lex Autolease were collecting donations to their charity, CRISIS. This meant they were getting progressively heavier from one day to the next.

And for the first time, we had a 2-wheeled participant… An e-Motorbike. This enabled us to showcase the need for AC charging on the public network, as well as ‘auxiliary power’ charging, where it plugged into a KIA EV6, at the hotel, every night. This gave the bike full power the following morning and only drained the car by 12-15%, which had no effect on its own performance.

The event was organised and supported by the team at GREENFLEET, all of whom were driving all-electric vehicles, kindly provided by our Official Event Partners, Europcar and Maxus UK.

We attempted something that had never been done before… 

And we did it!

But don't take our word for it...    Take a look for yourselves...

A new name, a new format…

A new date… 01 – 05 September 2025

We feel that after 4 years and 4 rallies, we have proven that the vehicles are capable. So, we’re moving away from long, 350+ mile days… The Drive, stop, charge, drive, stop, charge format…

But we have only achiEVed the tip of the iceberg, in terms of what’s possible!

So, read on to see what we have in store for ‘25!

Here's an idea...

Let’s put a focus on ‘Innovative Thinking’…

Throw in some examples of clean energy…

Add a leading name in ‘clean transport innovation’

That gives us ‘Innovation & Clean Energy’… ICE!

Put the Rally’s unique stamp on it all…

And you get...

An all-encompassing icon!

THE 'WHEN AND WHERE'?

Once we had the theme, we then decided to reach out to our friends at one of the leading names in clean transport innovation… Cenex!

With their established EXPO event a key date in the calendar, attracting some 200+ exhibitors, a full-blown conference featuring more than 200 speakers, government and press in attendance and more than 4500 visitors, we felt it would be a great place for the Rally to visit!

We approached Cenex, and very quickly reached an agreement as they felt that the ‘Rally coming to town’ would add something truly spectacular to their event.

So, we have agreed a large outdoor plot, where at least 1 x vehicle per participating team will be on display (with VIP parking close by for the others), a dedicated session in the main conference, a day of networking and knowledge sharing and then… Around 3.00pm, the entire Rally (all 50+ vehicles) will form a procession, do a lap of the outdoor expo area and then head to the hill circuit, before leaving Millbrook and kicking-on for around 80-odd miles, to complete Day 3!

Days 1, 2, 4 & 5 will feature clean energy, beautiful scenery and shorter days… making for more networking and… #collaboration!

Introducing our newest Partner:

LETS MAKE THIS EVENTFUL...

While we expect to make the news, on TV AND Radio, our reach on social media platforms will drive the interest in this, and our TEAMS and PARTNERS are key to us achieving this, as well as the smooth running of the event too. Here is a summary of what we can expect, if we’re CLEVER enough…

LINKEDIN

To attract the innovators in the business world, we will be making use of the LinkedIn platform to engage. Daily updates will ensure the narrative is constant, with a mix of engaging imagery and announcements. We hope to have more than 2 million connections (corporate and individual) across the participants.

X

Vehicle manufacturers in the UK, on average, have 60K followers… there will be 4 or 5 of them involved (300K)… An ‘Energy’ specialist will add 35K… A ‘Bank’, a further 130K… 2 x charging point specialists gets us 40K and the Roadside Assistance partner 35K. Between us all, we will be reaching more than three-quarters of a million followers with every Tweet!

INSTAGRAM

Vehicle manufacturers lead the way in the UK on Insta, and we can expect 300-400K across the participating VMs… Add the bank, energy and charging companies, and we’re looking at an additional 30K+

VIMEO

With the entire Rally, plus Team Showcases, being captured and brought to life by the Rally Media Crew, the content will not only be seen across our social channels, but also on our video platform, Vimeo. Individual videos can be viewed and downloaded for sharing across other social media platforms… So come on folks… Spread the word!

YOUR TRUSTED ELECTRIC VEHICLE PARTNER

Lex Autolease are one of the leading UK leasing companies and green fleet experts, with a commitment for all our customers to have zero emission fleets by 2030. But in order to achieve this goal we need to raise awareness around electric vehicles (EVs) and demonstrate their ability in real world driving, over long distances and in all regions, not just cities. That’s why, following on from the immense success of the GBEV Rally 2022 we’re proud to be lead sponsor again for this year’s EV Rally 2023, the Capital City Challenge, which now includes Northern Ireland and Ireland!  

“With our strong focus on our customers’ transitioning to zero emission vehicles, the EV Rally Capital City Challenge is another fantastic showcase for what electric vehicles and the associated infrastructure can achieve.  The EV market has been accelerating at a tremendous pace, but we need to maintain this momentum and also help develop the used vehicle market for EVs.  Demonstrating these technologies and their capabilities now, helps build the confidence for others to go electric, and this year incorporating more diverse vehicle types to show it’s not just cars and small vans.”  - Chris Chandler, Principal Fleet Consultant at Lex Autolease and one of the GreenFleet 100’s most influential people to have shaped the zero and low carbon fleet industry.

The EV Rally is about demonstrating the potential of EV technology. It’s about showcasing the extensive charging infrastructure and providing a clear, visible and simple demonstration that EVs can truly go the distance – a belief we share at Lex Autolease. From their cutting-edge technology to their environmental and financial benefits, EVs are a big part of today’s mobility conversation. And we’re here to support this discussion and help you find the right vehicles for your business.

LEADING THE EV TRANSITION

Since 2011, we’ve been one of the leaders in the transition to EV. We supplied some of the first fleet EVs over a decade ago, and now we provide our customers with a wide range of today’s most popular models. Our own Lloyds Banking Group company car fleet policy has been electric-only since 2021, and in recognition of the strides we’ve made in fleet electrification, we were named Leasing Company of the Year 2021 at the GREENFLEET Awards.

But that’s not all. We’re helping businesses transform their fleets by plotting where they are on our Sustainability Curve –– the path from conventionally fuelled vehicles to net zero emissions vehicles. And although your green fleet transformation won’t happen overnight, we’re here to guide you all the way to zero.

Now’s the time to move your fleet to a more sustainable and cost-effective place.

Find out how EVs can work for your fleet, read our online guide

Or get in touch with one of our experts on 0800 012 1234, lines are open 8:30am – 5:30pm. And don’t forget to follow our Lex Autolease rally team via our social media channels to see how we get on.

‘OFFICIAL TEAM’ PARTICIPATION OPPORTUNITIES… Working together, to keep your brand ahead of the competition…

Voted ‘Event of the Year’ in the media industry… With coverage found all over the world, including the US, Canada, Australia, India and across Europe and Scandinavia, the EV Rally really has captured the imagination in the world of e-mobility.

We have seen drivers featured on BBC radio, over the years, and with BBC regional TV news coverage for the last 3 years, the event, and its participants, are literally seen by millions.

Couple all of that with the social media reach, taking into account the brands involved, together with the individuals, there truly is only one place to be this September… On the START Line in Newquay!

So, get in touch and find it what it’s going to take to secure your place on the most talked about EVent in the UK fleet calendar!

 

 

‘OFFICIAL PARTNER’ STATUS OPPORTUNITIES… Working together, to keep the event moving forward…

Check out the organisations that work, together with us, for the greater good of the event narrative. Staging a complex event, that spans 5 days, covering hundreds of miles, with checkpoints, accommodation and a whole raft of other elements, is no mean feat. And to pull it off, we not only need all the Teams to work together, help each other, collaborate. And then we need some to step up to another level and offer additional assistance, so we can all make the unbeliEVable achiEVable!

And the net result of becoming an ‘Official Partner’, making this event a tiny bit easier for everyone, is an inflated profile and additional exposure, through the event’s platforms. Take a look at the Partnership opportunities available:

Vehicle Partner

PARTNER to provide 5 x fully branded (as per Event Branding guidelines) and insured electric cars. 3 will be used by ‘Team GREENFLEET’ (organisers) and 2 by the Official Media Crew for the event. The vehicles will be required by the organisers a few days before the event, and a few days after.

Logistics Partner

PARTNER to provide 4 x fully branded (as per Event Branding guidelines) and insured electric vans. All will be used by ‘Team GREENFLEET’ (organisers) Logistics Crews, to deploy and derig ALL event branding, etc.

Charge Card Partner

Roadside Assistance Partner

Driver Training Partner

Technology Partner

PARTNER to provide the Rally’s participating Teams (vehicles) with telematics. Partner will fit, maintain and derig all kit, before, during and after the Rally. They will take daily readings of ‘energy use’ (m/kWh) and compile a League table, leading to a ‘winner’ of the 2025 Rally.

Tyre Partner

PARTNER to provide energy-efficient tyres for the participating Teams vehicles (some may not be able to use them, due to private arrangements with the fleet/vehicle supplier). Additional tyres to be allocated to ‘Roadside Assistance Partner’, to be carried on their van, in the event of a ‘blow-out/puncture’.

Lunch & Catering Partner

PARTNER to provide a packed lunch for all participating drivers, every day. Ideal for a supermarket chain (or similar), these could be delivered, daily, in an all-electric home shopping delivery van, for example. 

In-Car Entertainment Partner

PARTNER to provide in-car/in-van/in-cab camera equipment to capture on-board commentary and ‘CarFool Karaoke’, featuring “Ice, Ice Baby” competition!

End-of-Day Networking Partner

PARTNER to provide a venue, with catering covered, for participants to gather at, during the evening of any of the 4 x days, for an evening of networking and engagement. Partner to work with organiser on suitable venue, once the route and End of Day cities have been finalised

The Start Line Host

‘Checkpoint’ Hosts

Hosting a Checkpoint (CP) on the Rally can be hugely beneficial to any organisation looking to showcase their facilities, be that a charging hub or a clean energy project… A depot with innovative technology or simply a stunning location that would look great in social media.

The exact route, with Checkpoints, is still being plotted. Come back soon for updates

HIGHLIGHTS - DAY 1
HIGHLIGHTS - DAY 1
HIGHLIGHTS - DAY 2
HIGHLIGHTS - DAY 2
HIGHLIGHTS - DAY 3
HIGHLIGHTS - DAY 3
HIGHLIGHTS - DAY 4
HIGHLIGHTS - DAY 4
HIGHLIGHTS - DAY 5
HIGHLIGHTS - DAY 5

Contact info

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