CYMRU
THE EVENT...IN SHORT!
The ‘Ripple Effect’!
Thanks to the structure of the Rally events, we are able to dominate the social media feeds of UK fleet professionals. Each day has a ‘Start’ and a ‘Finish’ and in between are a series of ‘Official Checkpoints’ (CP). At each CP, the drivers exit the vehicle and scan the QR code on the banners that are in place, and ‘Check In’ online. They then take a picture of the vehicle at the CP and post it on social media, using very strict @handles and #hashtags.
The net result? Some 2-million connections on LinkedIn alone are aware of the ‘Power of the Rally’! Add other platforms including ‘X’, Facebook and Instagram and all of a sudden you realise the huge reach we are able to command. And with coverage on BBC regional TV news, in multiple areas, plus numerous live radio broadcasts across the 5 days, it becomes obvious why the Welsh Government and Transport for Wales have retained an EV Rally Cymru for 2025, aside from the main Explorer EV Rally.
2025 sees us start in North Wales, taking in the stunning coastline, the island of Anglesey and then making our way south, through the beauty that is Snowdonia. Following an overnight stop, we continue south, travelling through the Pembrokeshire region, before heading east and finishing in Swansea.
So why not get involved? Get in touch and find out how you can be a part of something truly unbeliEVable!
At Transport for Wales, we want to help people travel in ways that are good for the planet, good for the pocket and good for real life. Powering the EV Rally Cymru is one of the ways we’re making that mission a reality.
This event showcases the real progress Wales is making in the switch to electric and tackles myths around vehicle range and charging availability. Our commitment to this transition is already delivering results. This year, we installed 19 new public fast chargers across 10 stations, and our data-led plan will see this rollout continue to over 40 more across our rail network.
Working with our partners in the Welsh Government, we’re helping to build a comprehensive charging network. The rally allows us to highlight this collaborative work and demonstrate our shared ambition for a greener Wales.
This isn’t just about driving electric vehicles; it’s a practical example of the integrated transport network the future of Wales will be built on. We’re proud to be leading the charge in building the sustainable infrastructure that a modern, connected Wales deserves.
‘OFFICIAL TEAM’ PARTICIPATION OPPORTUNITIES… Working together, showcasing your brand across Wales and the UK…
The UK EV Rally has been voted ‘Event of the Year’ in the media industry… With coverage found all over the world, including the US, Canada, Australia, India and across Europe and Scandinavia, the EV Rally really has captured the imagination in the world of e-mobility.
We have seen drivers featured on BBC radio, over the years, and with BBC regional TV news coverage for the last 3 years, the event, and its participants, are literally seen by millions.
Couple all of that with the social media reach, taking into account the brands involved, together with the individuals, there truly is only one place to be this May… On the START Line in Wales!
So, get in touch and find out what it’s going to take to secure your place on the most exciting EVent in the fleet calendar!
‘OFFICIAL PARTNER’ STATUS OPPORTUNITIES… Working together, to keep the event moving forward…
Check out the organisations that work, together with us, for the greater good of the event narrative. Staging a complex event, that spans 5 days, covering hundreds of miles, with checkpoints, accommodation and a whole raft of other elements, is no mean feat. And to pull it off, we not only need all the Teams to work together, help each other, collaborate. And then we need some to step up to another level and offer additional assistance, so we can all make the unbeliEVable achiEVable!
And the net result of becoming an ‘Official Partner’, making this event a tiny bit easier for everyone, is an inflated profile and additional exposure, through the event’s platforms. Take a look at the Partnership opportunities available:
Vehicle Partner
PARTNER to provide 4 x fully branded (as per Event Branding guidelines) and insured electric cars. 3 will be used by ‘Team GREENFLEET’ (organisers) and 1 by the Official Media Crew for the event.
Logistics Partner
PARTNER to provide 4 x fully branded (as per Event Branding guidelines) and insured electric vans. All will be used by ‘Team GREENFLEET’ (organisers) Logistics Crews, to deploy and derig ALL event branding, etc.
Charge Card Partner
PARTNER to give the Rally access to a wide-ranging network of EV chargers, provide RFID charge cards to every participating driver and cover the charging costs, used by Rally participants.
Roadside Assistance Partner
Driver Training Partner
Technology Partner
PARTNER to provide the Rally’s participating Teams (vehicles) with telematics. Partner will fit, maintain and derig all kit, and take daily m/kWh readings and compile a League table, leading to a ‘winner’ of the EV Rally Cymru ‘25
In-Car Entertainment Partner
PARTNER to provide in-car/in-van/in-cab camera equipment to capture ‘on-board commentary’ and ‘CarFool Karaoke’. Footage captured to be posted across all EVR social media platforms.
The Start Line Host
PARTNER to provide a venue, with sufficient space to accommodate the participating vehicles. Features a media call, grid formation and ‘flag off’. Partner to work with organiser on suitable venue and capabilities.
‘Checkpoint’ Hosts
Hosting a Checkpoint (CP) or ‘End-of-Day Event’ on the Rally can be hugely beneficial to any organisation looking to showcase their facilities. We are looking for charging hubs, clean energy projects and more.
The exact route, with Checkpoints, is still being plotted. Come back soon for updates
