CYMRU

THE EVENT...IN SHORT!

The ‘Ripple Effect’!

Thanks to the structure of the Rally events, we are able to dominate the social media feeds of UK fleet professionals. Each day has a ‘Start’ and a ‘Finish’ and in between are a series of ‘Official Checkpoints’ (CP). At each CP, the drivers exit the vehicle and scan the QR code on the banners that are in place, and ‘Check In’ online. They then take a picture of the vehicle at the CP and post it on social media, using very strict @handles and #hashtags.

The net result? Some 2-million connections on LinkedIn alone are aware of the ‘Power of the Rally’! Add other platforms including ‘X’, Facebook and Instagram and all of a sudden you realise the huge reach we are able to command. And with coverage on BBC regional TV news, in multiple areas, plus numerous live radio broadcasts across the 5 days, it becomes obvious why the Welsh Government and Transport for Wales have retained an EV Rally Cymru for 2025, aside from the main Explorer EV Rally.

2025 sees us start in North Wales, taking in the stunning coastline, the island of Anglesey and then making our way south, through the beauty that is Snowdonia. Following an overnight stop, we continue south, travelling through the Pembrokeshire region, before heading east and finishing in Swansea.

So why not get involved? Get in touch and find out how you can be a part of something truly unbeliEVable!

CLIMATE ACTION WALES - ITS TIME FOR CLIMATE ACTION

What is Climate Action Wales and why was it set up?

In 2019, Wales was the first nation in the world to declare a climate emergency. Climate change is the biggest threat facing humanity, and the changes needed to tackle it will have far reaching impacts upon, and will be shaped by, the way we all live our everyday lives. Climate Action Wales was set up by the Welsh Government in 2023 as a national public engagement and communications programme designed to support and encourage everyone in Wales to play a part. The purpose of the programme is to involve the people of Wales in decision-making about solutions for tackling climate change, and through a national campaign and climateaction.gov.wales website, to demonstrate how together we can make a difference by changing our travel, home energy, food and consumption choices.

WHY ARE CLIMATE ACTION WALES & WELSH GOVERNMENT INVOLVED IN EV RALLY CYMRU?

Transport is the third largest carbon emitting sector in Wales, and Climate Action Wales explains how changes to our travel behaviours will help reduce these emissions and will bring other benefits such as improving air quality, saving money and enhancing our overall health and wellbeing. Alongside making more conscious choices around reducing our reliance on cars through active travel and by using public transport more often where we can, the campaign also aims to prepare people for 2035 when we won’t be able to buy new petrol diesel vehicles. This means helping people to be more informed about electric vehicles ahead of the shift to electric.

Our involvement in the EV Rally Cymru will provide an opportunity for people considering the switch to electric to hear from the experts, and to pose questions they may have around EVs, from their environmental credentials (e.g. from the batteries, and emissions generated through the manufacturing process), to other factors such as affordability to buy and maintain one, range and suitability for long journeys, availability of public charging points, cost and/or practicality around home charging points, safety, driving performance and more

WHY ARE EVENTS LIKE THE EV RALLY IMPORTANT FOR DRIVING UP ELECTRIC-VEHICLE ADOPTION IN WALES?

The EV Rally Cymru event is important as it will bring together the Welsh Government, Transport for Wales, public and private sector organisations to explore how we can deliver a more sustainable transport system for Wales. This includes reviewing progress with Wales’ EV charging infrastructure, decarbonisation of bus, rail, HGVs and taxis, and transitioning public sector and business fleet to ultra-low emission vehicles. Part-funding the EV Rally Cymru, the Welsh Government aims to deepen our understanding on the barriers to EV adoption, with a particular focus on fairness and social justice – using the evidence to inform future Government policies designed to reduce transport emissions.

‘OFFICIAL TEAM’ PARTICIPATION OPPORTUNITIES… Working together, showcasing your brand across Wales and the UK…

The UK EV Rally has been voted ‘Event of the Year’ in the media industry… With coverage found all over the world, including the US, Canada, Australia, India and across Europe and Scandinavia, the EV Rally really has captured the imagination in the world of e-mobility.

We have seen drivers featured on BBC radio, over the years, and with BBC regional TV news coverage for the last 3 years, the event, and its participants, are literally seen by millions.

Couple all of that with the social media reach, taking into account the brands involved, together with the individuals, there truly is only one place to be this May… On the START Line in Wales!

So, get in touch and find out what it’s going to take to secure your place on the most exciting EVent in the fleet calendar!

‘OFFICIAL PARTNER’ STATUS OPPORTUNITIES… Working together, to keep the event moving forward…

Check out the organisations that work, together with us, for the greater good of the event narrative. Staging a complex event, that spans 5 days, covering hundreds of miles, with checkpoints, accommodation and a whole raft of other elements, is no mean feat. And to pull it off, we not only need all the Teams to work together, help each other, collaborate. And then we need some to step up to another level and offer additional assistance, so we can all make the unbeliEVable achiEVable!

And the net result of becoming an ‘Official Partner’, making this event a tiny bit easier for everyone, is an inflated profile and additional exposure, through the event’s platforms. Take a look at the Partnership opportunities available:

Vehicle Partner

PARTNER to provide 4 x fully branded (as per Event Branding guidelines) and insured electric cars. 3 will be used by ‘Team GREENFLEET’ (organisers) and 1 by the Official Media Crew for the event.

Logistics Partner

PARTNER to provide 4 x fully branded (as per Event Branding guidelines) and insured electric vans. All will be used by ‘Team GREENFLEET’ (organisers) Logistics Crews, to deploy and derig ALL event branding, etc.

Charge Card Partner

PARTNER to give the Rally access to a wide-ranging network of EV chargers, provide RFID charge cards to every participating driver and cover the charging costs, used by Rally participants.

Roadside Assistance Partner

Driver Training Partner

Technology Partner

PARTNER to provide the Rally’s participating Teams (vehicles) with telematics. Partner will fit, maintain and derig all kit, and take daily m/kWh readings and compile a League table, leading to a ‘winner’ of the EV Rally Cymru ‘25

In-Car Entertainment Partner

PARTNER to provide in-car/in-van/in-cab camera equipment to capture ‘on-board commentary’ and ‘CarFool Karaoke’. Footage captured to be posted across all EVR social media platforms.

The Start Line Host

PARTNER to provide a venue, with sufficient space to accommodate the participating vehicles. Features a media call, grid formation and ‘flag off’. Partner to work with organiser on suitable venue and capabilities.

‘Checkpoint’ Hosts

Hosting a Checkpoint (CP) or ‘End-of-Day Event’ on the Rally can be hugely beneficial to any organisation looking to showcase their facilities. We are looking for charging hubs, clean energy projects and more.