As designers and manufacturers of DC charging solutions, Zerova Technologies is looking forward to testing the availability and reliability of public charging on Wales' rural roads during the EV Rally Cymru. Bruno Guenka explains what myths the team would like to bust as well as how they're preparing to handle any challenges on route
We are delighted that Zerova is taking part in this year’s EV Rally Cymru. Please tell us a little about your company and why you decided to get involved?
Zerova specialises in designing and manufacturing DC charging solutions. Our range of Rapid and Ultra Rapid DC chargers, proven in mission-critical applications, runs from 30 kW to megawatt systems and serves depots, fleets, charge point operators (CPOs), service stations, construction, mining sites, and more.
We became a standalone company in 2022, building on Phihong's 50 years in power supplies, and have installed more than 100,000 charging ports worldwide.
We're joining the rally because charging hardware should be judged in real conditions. Welsh roads, weather and rural sites are a better test than a showroom demo. It also lets us show our EMEA customers and partners how our equipment performs in the field.
Can you tell us about your team – who will be taking part and what vehicles will you be driving?
Zerova is entering as an Official Team in a branded Mercedes CLA 250+. I will navigate while Keith Wotton, Sales Director, will drive. Keith has worked in power hardware since he was 16 and now works with customers to find the right charging solution for each project. I am the Senior Marketing Manager for EMEA and am responsible for Zerova's overall marketing strategy in the region. Between us, we cover the customer side of charging and the route planning.
As much of Wales is rural, are there any aspects of the EV rally that you expect to be challenging? If so, how are you planning to address them?
Rural Wales makes charging harder in three ways: longer gaps between chargers, less grid capacity at remote sites, and patchy mobile signal for payment and app access. We’ll plan each leg with more than one charging option, arrive at every stop with a state-of-charge buffer, and carry more than one payment method. We’ll also drive for efficiency, not speed.
As makers of EV charging hardware, how do you expect the public charging network to perform on the rally?
We expect it to be improving but uneven. For a driver, reliability matters more than headline power: a charger that is working, clearly priced and simple to pay for. We’ll note each stop’s availability, payment experience and time from arrival to charging, and share the results, including the stops that let us down.
The EV Rally is aiming to bust some EV myths and misinformation this year – is there a particular EV myth you would like to challenge on the rally?
The myth that EVs lack the range for real-world driving and aren’t ready for wider adoption. Range anxiety, and the worry that you can’t rely on public charging outside the cities, still holds many drivers back. Wales is a fair test: hills and valleys, long rural stretches, mixed charger types and patchy signal. We’ll drive it as any fleet or driver would, with no special access, and report what works and what doesn’t. If a stop fails, we’ll say so. If an EV can handle Wales, it’s ready for wider adoption.
And finally, please tell us about your future plans - any exciting developments or launches on the horizon?
Our focus is DC charging, from 30 kW up to megawatt-level systems, in both all-in-one and distributed (split) configurations. That range lets a bus or coach operator, a fleet or a site owner start at the right size and scale up without changing platform. We see ourselves as a leader in bus depot charging, and we’re expanding our UK operations with the opening of a UK office and warehouse, so we can support customers here more closely.
Next, we’ll be showing the main portfolio at Euro Bus Expo, the largest UK-based bus and coach trade show, at the NEC Birmingham on 3-5 November 2026. If you’re at the show, come and see how the range fits the depot and route requirements you’re planning for.
Biographies
Bruno Guenka
Bruno heads Marketing and Communications for EMEA at Zerova Technologies. He is responsible for marketing strategy, brand positioning, demand generation, content and product marketing, communications, and event participation across the region. Based in the Netherlands, he brings a longstanding background in B2B marketing within the EV charging infrastructure industry.
Keith Wotton
Keith Wotton is a senior regional commercial leader at ZEROVA Technologies EMEA, based in London. Since joining in 2021, he has driven the growth of high-power EV charging infrastructure across Europe, building strategic partnerships and helping customers deploy at scale. His career spans more than four decades in power electronics, industrial energy systems and technical sales leadership, with multiple commercial performance awards along the way. Keith also serves as Vice Chair of Governors and has held Pension Trustee responsibilities. At the Green Fleet EV Rally Wales 2026, he shares a commercial and infrastructure perspective on Europe's electrification journey.