Michelle Batty, Head of Marketing at Jaama, explains why the EV Rally is great opportunity to experience the realities of EV fleet operations first-hand, from route planning and charging management through to driver experience and operational efficiency
We are delighted that Team Jaama is taking part in this year’s EV Rally. What made you decide to get involved?
The EV Rally is far more than a driving event, it is an opportunity to raise awareness of the realities of fleet electrification and to support businesses that are navigating this change. Many organisations still have concerns around EV adoption, whether that is charging infrastructure, range anxiety, operational disruption, or driver acceptance. We wanted to take part because the rally creates a real-world environment where those myths can be busted, openly and transparently.
For us, fleet management has always been about people first. Successful EV adoption depends on supporting drivers, fleet managers, transport teams and operational decision-makers through change. The EV Rally brings together individuals from across the industry who are all trying to solve similar challenges and that collaboration is incredibly valuable.
As a fleet technology provider, we also believe it is important to lead by example. We work closely with fleets that are transitioning to electric vehicles, so participating ourselves allows us to better understand the day-to-day operational realities our customers face. That insight helps us continue developing practical solutions that make electrification more achievable for fleets of all sizes.
Can you tell us about your team, who will be taking part and what vehicles will you be driving?
Team Jaama will include colleagues from across the business who work closely with fleets every day, including specialists in fleet operations, customer success, and technology solutions. We’ve selected a team that reflects the people behind the business and the collaborative approach we take supporting customers.
The rally is a great opportunity for our team to experience the realities of EV fleet operations first-hand, from route planning and charging management through to driver experience and operational efficiency. That practical experience is invaluable because it strengthens the conversations we have with customers who are already transitioning to EVs or planning their future strategy.
Our vehicle choice reflects the growing capability of modern EVs and the progress being made across the automotive sector. The focus for us is not simply about performance, it is about demonstrating that EVs can operate successfully in demanding real-world fleet conditions when supported by good planning, driver engagement, and the right operational processes.
Are there any aspects of the EV Rally that you expect to be challenging? If so, how are you planning to address them?
Like many fleets, we expect charging logistics and route planning to be among the biggest challenges. While infrastructure continues to improve, fleets still need to carefully consider charging availability, dwell times, vehicle utilisation, and driver schedules when operating EVs efficiently.
However, those challenges are exactly why events like the EV Rally are so valuable. They provide a realistic opportunity to understand how operational planning, driver behaviour, and journey management all work together in practice.
At Jaama, we believe preparation and communication are key. We will be using careful route planning, monitoring vehicle performance, and ensuring drivers have clear visibility of charging options throughout the rally. Just as importantly, we are approaching the event with flexibility and a willingness to adapt if conditions change.
One of the biggest lessons many fleets are learning is that EV transition is not simply about replacing vehicles, it requires a wider operational mindset shift. Driver education, scheduling, utilisation planning, and accurate fleet data all play an important role in making EV adoption successful.
The rally gives us a chance to experience those operational considerations in real time, which ultimately helps us better support our customers.
This year’s rally theme is busting EV myths and misinformation. Is there a particular myth that you would like to challenge on the rally?
One of the biggest myths we would like to challenge is the belief that EVs are not practical for fleet operations. In reality, many fleets are already proving that electric vehicles can work extremely effectively across a wide range of operational environments when the transition is planned properly.
We often hear concerns around range anxiety, downtime, or infrastructure limitations, and while those are valid considerations, they are rarely insurmountable barriers. In many cases, the issue is not the vehicle itself but the lack of visibility, planning, or operational understanding around how EVs fit into fleet activity.
Another misconception is that electrification is purely a technology project. Successful EV adoption is really about people. Drivers need confidence, fleet managers need accurate operational insight, and businesses need support in adapting their processes. When organisations involve their teams early, provide education, and use meaningful fleet data to guide decisions, the transition becomes far more manageable.
The EV Rally is a great opportunity to show what EVs can achieve in real-world conditions and to demonstrate that many perceived barriers can be overcome with the right preparation and support.
As a fleet technology company, do you have access to tools or data that could give you an advantage on the EV Rally?
Access to fleet data certainly helps, but for us the real value comes from how that information supports better decision-making for people on the ground. Fleet technology should simplify operations, reduce uncertainty, and help drivers and managers make informed choices with confidence.
At Jaama, we work with fleets to improve visibility across vehicle utilisation, maintenance, driver management, compliance, and operational performance. That level of insight can help organisations identify where EVs are best suited, optimise journey planning, and reduce unnecessary downtime.
For the rally itself, understanding route efficiency, charging considerations, and vehicle performance data will naturally be useful. However, technology alone is never the full answer. Driver communication, adaptability and operational planning remain just as important.
One of the key things we are seeing across the industry is that fleets with strong operational visibility are often more confident in their electrification strategy because they are making decisions based on real-world evidence rather than assumptions. That is where data becomes truly valuable, it helps remove uncertainty and supports more informed, practical progress towards EV adoption.
Looking ahead, what are Jaama’s future plans, and how is the business helping fleets progress towards their net-zero goals?
Jaama is committed to helping fleets navigate the transition towards cleaner, more sustainable operations in a practical and achievable way. We recognise that every fleet is on a different journey, and there is no single approach that works for everyone.
Our focus is on supporting customers with the operational visibility and processes they need to make informed decisions around electrification, utilisation, compliance and overall fleet efficiency. Through our Key2 platform, fleets can gain greater insight into vehicle performance, maintenance activity, driver behaviour, and operational trends, all of which play an important role in reducing emissions and improving efficiency.
Importantly, we believe net-zero progress is not only about introducing EVs. It is also about improving the efficiency of existing operations, reducing unnecessary vehicle downtime, optimising asset utilisation, and helping organisations make smarter long-term fleet decisions.
Looking ahead, we will continue investing in solutions that help fleets manage increasingly mixed vehicle operations while supporting sustainability goals and operational resilience. Above all, our approach will remain focused on people, because successful fleet transformation happens when technology works alongside the individuals managing and operating vehicles every day.